Foundry is a fictional retail brand targeted toward spice enthusiasts. Through specialized stores and branded products, Foundry offers a gourmet way to purchase, gift, and create hot sauces and spice-based artisanal goods. By combining materials that are both handcrafted and industrial, I designed the Foundry brand to communicate craftsmanship, authenticity, and simplicity. As part of my process, I applied a screen-printed texture to the core ingredient of Foundry's visual brand: the hot pepper.
